Brookes, Richard <br/><br/>
La nueva mercadotecnia 
Richard Brookes ; traducción de Robert A. Haas. 
 - Mexico  McGraw-Hill  1990. 
 - x, 386 p.  ill. 
<br/><br/> Translation of : The new marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9684227035 
<br/><br/><label>LCCN: </label>upu10000199  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B785 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8