Innovate!  straight path to quality, customer delight, and competitive advantage 
Paul A. Schumann, Jr. ... [et al.]. 
 - New York  McGraw-Hill  c1994. 
 - xiv, 208 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070557144 (recycled, acid-free paper)  24.95 
<br/><br/><label>LCCN: </label>94007531  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Economic aspects.<br/>Consumer satisfaction<br/>Competition<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HC79.T4  / I5455 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8