TY  - BOOK
AU  - McGrath,Michael E.
TI  - Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits
SN  - 0786301465
AV  - HD30.28 .M3837 1995
U1  - 658.4/012 20
PY  - 1995///
CY  - Burr Ridge, Ill.
PB  - Irwin Professional Pub.
KW  - Strategic planning
KW  - Local
KW  - Industrial management
KW  - High technology industries
KW  - Management
KW  - Product management
N1  - Includes index
ER  -