McGrath, Michael E.

Product strategy for high-technology companies how to achieve growth, competitive advantage, and increased profits Michael E. McGrath. - Burr Ridge, Ill. Irwin Professional Pub. c1995. - xiv, 284 p.

Includes index.

0786301465

94027340


Strategic planning
Industrial management
High technology industries--Management.
Product management

HD30.28 / .M3837 1995

658.4/012