Entry strategies for international markets
Franklin R. Root.
- Rev. and expanded.
- New York Toronto New York Lexington Books Maxwell Macmillan Canada Maxwell Macmillan International 1994.
- xii, 324 p. 24 cm.
Includes bibliographical references (p. [315]-319) and index.
0029269032 (cloth) 35.00 0029269040 (pbk.) 22.95
93040129
Export Marketing International business enterprises--Management.