Root, Franklin R.

Entry strategies for international markets Franklin R. Root. - Rev. and expanded. - New York Toronto New York Lexington Books Maxwell Macmillan Canada Maxwell Macmillan International 1994. - xii, 324 p. 24 cm.

Includes bibliographical references (p. [315]-319) and index.

0029269032 (cloth) 35.00 0029269040 (pbk.) 22.95

93040129


Export Marketing
International business enterprises--Management.

HF1416 / .R66 1994

658.8/48