TY  - BOOK
AU  - Granat,Jay P.
TI  - Persuasive advertising for entrepreneurs and small business owners: how to create more effective sales messages
T2  - Haworth marketing resources
SN  - 156024366X (acid-free paper)
AV  - HF5822 .G7 1994
U1  - 659.1 20
PY  - 1994///
CY  - New York
PB  - Haworth Press
KW  - Advertising
KW  - Psychological aspects
KW  - LEMB
KW  - Marketing
KW  - Local
KW  - Small business
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. 189-190) and index
ER  -