Granat, Jay P. <br/><br/>
Persuasive advertising for entrepreneurs and small business owners  how to create more effective sales messages 
Jay P. Granat. 
 - New York  Haworth Press  c1994. 
 - 194 p.  ill. 
 - Haworth marketing resources .
<br/><br/>Includes bibliographical references (p. 189-190) and index. 
<br/><br/><label>ISBN: </label>156024366X (acid-free paper) 1560243678 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>92022807  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Marketing<br/>Small business<br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5822  / .G7 1994 
<br/><br/><label>Dewey Class. No.: </label>659.1