TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in Basic Marketing: clippings from the popular business press
AV  - HF5410 .A67 1992
U1  - 658.8/005 20
PY  - 1990///-
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Local
KW  - Management
N1  - Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -