Applications in Basic Marketing clippings from the popular business press McCarthy, E. Jerome (Edmund Jerome) Perreault, William D. text bibliography ilu Homewood, IL Irwin c1990- 1992 9999 1992-93 edition. monographic Annual eng
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232 p. "Clippings from the popular business press." Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Includes bibliographical references. Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. Marketing Periodicals Marketing Management Periodicals HF5410 .A67 1992 658.8/005 Essentials of marketing McCarthy, E. Jerome (Edmund Jerome). Basic marketing McCarthy, E. Jerome (Edmund Jerome). sn 92028178 901106 20160527191259.0 188363