Applications in Basic Marketing  clippings from the popular business press. 

 - 1992-93 edition. 
 - Homewood, IL  Irwin  c1990- 
 - 232 p. 
 - 
 - 1992-1993 
<br/><br/> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 
<br/><br/>Includes bibliographical references. 
<br/><br/> "Clippings from the popular business press." 
<br/><br/>Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. 
<br/><br/><label>LCCN: </label>sn 92028178  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals.<br/>Marketing--Management--Periodicals.
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/005