@book{143428,
	author = {McCarthy, E. Jerome},
	title = {Applications in Basic Marketing},
	publisher = {Irwin},
	year = {c1990-},
	address = {Homewood, IL},
	edition = {1992-93 edition.},
	note = {Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.}
}