Management mistakes & successes
Robert F. Hartley.
- 4th ed.
- New York Wiley c1994.
- viii, 419 p. ill. 23 cm.
Includes bibliographical references.
IBM : the giant tumbles in coping with change -- Genentech : a planning delusion? -- Maytag : bungled planning in England -- Coca-Cola's classic planning blunder -- Contrast : Southwest Airlines : finding a strategic window of opportunity -- From monumental failure to outstanding success : the Edsel and the Mustang -- Sears : an organizational morass -- Campeau Corporation : a raider finds indigestion -- Continental Airlines : confrontational destruction of an organization -- Contrast : GM's Saturn : an organization builds on quality and customer satisfaction -- Harley Davidson : relinquishing dominance to a foreign upstart -- Contrast : Harley Davidson fights back -- A.C. Gilbert : flawed crisis management -- The savings and loan disaster : leadership greed on display -- Chrysler Corporation, early 1980s : "Can we even survive?" -- Contrast : Chrysler's great turnaround -- Contrast : Wal-Mart : leading to retailing's biggest -- United Way : where were the controls? -- The Yugo : a socialist fiasco in a competitive environment -- Days Inns : disavowing standards for the sake of growth -- Contrast : McDonald's : maximizing controls and sustaining vigorous growth -- The Dalkon Shield : mishandling the public trust -- Customer abuses : cigarettes, health clubs, small loans -- Contrast : Johnson & Johnson's Tylenol : regaining public trust - and yet...? -- Conclusions : what can be learned?