Howard, John A. <br/><br/>
Marketing theory 
John A. Howard. 
 - Boston  Allyn and Bacon  1965. 
 - x, 212 p. 
<br/><br/>Bibliography: p. 191-208. 
<br/><br/><label>LCCN: </label>65020281  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .H792 1965 
<br/><br/><label>Dewey Class. No.: </label>658.8