TY  - BOOK
ED  - Harvard Business Review.
TI  - Implementing marketing strategies
SN  - 0867352361 (soft cover)
AV  - HF5415.1 .I56 1981
PY  - 1975///-1984
CY  - Boston, Mass.
PB  - The Review
KW  - Marketing
KW  - Local
N1  - Reprints from Harvard business review, 1975-1984
ER  -