TY  - BOOK
ED  - Harvard Business Review.
TI  - Marketing planning and strategy
AV  - HF5415.13 .H345 1963
PY  - 1975///
CY  - Boston
PB  - HBR
KW  - Marketing research
KW  - Local
N1  - Reprints from Harvard business review, 1955-75
ER  -