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  <titleInfo>
    <title>Marketing estratégico para los '80</title>
    <subTitle>un texto universitario con visión eminentemente práctica</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Borja Solé, Luis de</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Casado Juan, Fernando</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Editorial Hispano Europea</publisher>
    <dateIssued>1981</dateIssued>
    <copyrightDate encoding="marc">||||</copyrightDate>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>519 p.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Luis de Borja Solé y Fernando Casado Juan.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 .B664 1981</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">941006</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527191055.0</recordChangeDate>
    <recordIdentifier source="BIBL">187237</recordIdentifier>
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