Schnaars, Steven P.

Managing imitation strategies how later entrants seize markets from pioneers Steven P. Schnaars. - New York Toronto New York Free Press Maxwell Macmillan Canada Maxwell Macmillan International c1994. - iv, 294 p. 25 cm.

Includes bibliographical references (p. 257-279) and index.

0029281059 24.95

94015203


Marketing
Entrepreneurship
Technological innovations--Economic aspects.

HF5415 / .S347 1994

658.8