Product policy for industrial goods companies a Harvard business review series. - Boston, Mass. Harvard Business Review, Reprint Dept. c1975. - 205 p. ill. 28 cm. - [Harvard business review reprint series] no. 14052 .

"This reprint series brings together the major works in product policy published in HBR over the past two decades"--Pref. Articles reprinted from the Harvard business review, 1955-1975.

Includes bibliographical references.

0867351748 (pbk.) 0867351756


Product management
Industrial marketing

HF5415.15 / .P769 1975