TY  - BOOK
AU  - Mancuso,Joseph
TI  - Winning with the power of persuasion: Mancuso's secrets for small business success
SN  - 079310517X
AV  - HB615 .M35 1993
U1  - 338/.04/0973 20
PY  - 1993///
CY  - [Chicago, Ill.]
PB  - Enterprise-Dearborn
KW  - Entrepreneurship
KW  - United States
KW  - Local
KW  - Small business
KW  - New business enterprises
N1  - Includes index; Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners
ER  -