Winning with the power of persuasion Mancuso's secrets for small business success
Joseph Mancuso.
- [Chicago, Ill.] Enterprise-Dearborn c1993.
- xiv, 209 p. ill. 24 cm.
Includes index.
Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners.
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Entrepreneurship--United States. Small business--United States. New business enterprises--United States.