Mancuso, Joseph.

Winning with the power of persuasion Mancuso's secrets for small business success Joseph Mancuso. - [Chicago, Ill.] Enterprise-Dearborn c1993. - xiv, 209 p. ill. 24 cm.

Includes index.

Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners.

079310517X 19.95

93009176


Entrepreneurship--United States.
Small business--United States.
New business enterprises--United States.

HB615 / .M35 1993

338/.04/0973