<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00865nam a2200253Ia 4500</leader>
  <controlfield tag="001">184977</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527190822.0</controlfield>
  <controlfield tag="008">940907s1979    mx       b    00110 spa  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">fel21000457 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9681809653</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">BUCG</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2=" ">
    <subfield code="a">HF5415 .I24</subfield>
    <subfield code="b">S1979</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8/3</subfield>
  </datafield>
  <datafield tag="092" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
    <subfield code="b">S371m2</subfield>
    <subfield code="c">E</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Schoner, Bertram,</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">166389</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Investigaci&#xF3;n en mercadotecnia</subfield>
    <subfield code="b">sistemas de informaci&#xF3;n y toma de decisiones</subfield>
    <subfield code="c">Bertram Schoner, Kenneth P. Uhl; versi&#xF3;n espa&#xF1;ola Amanda Vidal Lorandi.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2. ed.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">M&#xE9;xico</subfield>
    <subfield code="b">Editorial Limusa</subfield>
    <subfield code="c">1979.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">626 p.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Translation of : Marketing research, information systems and decision making.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing research</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131175</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Uhl, Kenneth P.</subfield>
    <subfield code="e">joint author.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">182372</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">141538</subfield>
    <subfield code="d">141538</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_000000000000000__I24_S36_1979</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">126805</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">Porr&#x110;a</subfield>
    <subfield code="g">7.20</subfield>
    <subfield code="i">500741</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415 .I24 S36 1979</subfield>
    <subfield code="p">50000002039591</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:184977</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
