@book{141538,
	author = {Schoner, Bertram, and Uhl, Kenneth P.},
	title = {Investigación en mercadotecnia},
	publisher = {Editorial Limusa},
	year = {1979.},
	address = {México},
	edition = {2. ed.},
	note = {Translation of : Marketing research, information systems and decision making.}
}