00752nam a2200229Ia 4500 184825 BIBL 20160527190808.0 751021s1960 ilua b 00010 eng 60006711 /L BUCG HF5823 .D6318 1981 659.1 659.1 D599a E Dirksen, Charles J., Local 87267 Principios y problemas de la publicidad Charles J. Dirksen y Arthur Kroeger; traducido por José Alfonso Garza. México Editorial Continental 1978. 650 p. Translation of : Advertising principles and problems. Advertising LEMB 47734 Kroeger, Arthur 1908- joint author. Local 121650 141418 141418 0 0 lc 0 HF_5823_000000000000000__D6318_1981 0 mbl 126104 12 12 20 2016-05-27 22.95 272787 0 HF 5823 .D6318 1981 50000002041001 2016-05-27 00:00:00 r:184825 z:NCC:D 6