TY  - BOOK
AU  - Backer,Bill
TI  - The care and feeding of ideas
SN  - 0812919696
AV  - HD38 .B185 1993
U1  - 658.4/063 20
PY  - 1993///
CY  - New York
PB  - Times Books
KW  - Backer, Bill.
KW  - Creative ability in business
KW  - Local
KW  - Advertising
KW  - Case studies
KW  - LEMB
ER  -