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  <titleInfo>
    <nonSort>The </nonSort>
    <title>care and feeding of ideas</title>
  </titleInfo>
  <name type="personal">
    <namePart>Backer, Bill.</namePart>
    <role>
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    <publisher>Times Books</publisher>
    <dateIssued>c1993</dateIssued>
    <dateIssued encoding="marc">1993</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xii, 284 p. ill.</extent>
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  <note type="statement of responsibility">Bill Backer.</note>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Backer, Bill</namePart>
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    <topic>Career in advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Creative ability in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HD38 .B185 1993</classification>
  <classification authority="ddc" edition="20">658.4/063</classification>
  <identifier type="isbn">0812919696</identifier>
  <identifier type="lccn">92038389</identifier>
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