00700nam a2200229Ia 4500 184693 BIBL 20160527190752.0 921007s1993 nyua 000 0 eng 92038389 0812919696 23.00 (30.00 Can.) EVLG HD38 .B185 1993 658.4/063 20 Backer, Bill. Local 56693 The care and feeding of ideas Bill Backer. New York Times Books c1993. xii, 284 p. ill. Backer, Bill. Career in advertising. Local 56693 Creative ability in business Local 81908 Advertising Case studies. LEMB 47734 141334 141334 0 0 0 658_406300000000000_B126C 0 evl 125374 10 10 1 2016-05-27 272633 0 658.4063 B126c 80000001752735 2016-05-27 00:00:00 r:184693 z:NCC:D 6