Backer, Bill. <br/><br/>
The care and feeding of ideas 
Bill Backer. 
 - New York  Times Books  c1993. 
 - xii, 284 p.  ill. 
<br/><br/><label>ISBN: </label>0812919696  23.00 (30.00 Can.) 
<br/><br/><label>LCCN: </label>92038389  
<br/><br/><label>Subjects--Personal Names: </label><br/>Backer, Bill.--Career in advertising.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Advertising--Case studies.
<br/><br/><label>LC Class. No.: </label>HD38  / .B185 1993 
<br/><br/><label>Dewey Class. No.: </label>658.4/063