Rowe, Kenneth L. <br/><br/>
La comunicación en la mercadotecnia 
Kenneth L. Rowe ; Eugene y Eugene L. Dorr; Ma. Elena Zavotsky, traductor. 
 - 2d ed. 
 - México  McGraw-Hill  1983. 
 - viii, 124 p.  ill. 
<br/><br/> Translation of : Communications in marketing. 
<br/><br/><label>ISBN: </label>968451459X 
<br/><br/><label>LCCN: </label>fel21000232  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .R6818 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8