TY  - BOOK
AU  - Johnson,Philip M.
TI  - How to maximize your advertising investment
SN  - 0843607696
AV  - HF5827 .J66
U1  - 659.1 
PY  - 1980///
CY  - Boston, Mass.
PB  - CBI Pub. Co.
KW  - Advertising
KW  - Management
KW  - LEMB
N1  - Includes index; Bibliography: p. [217]-[219]
ER  -