TY  - BOOK
AU  - Sandage,C.H.
AU  - Sargent,Hugh Williams
TI  - Frontiers of advertising theory and research: a symposium honoring C. H. Sandage
SN  - 0870151924
AV  - HF5821 .F74 1972
U1  - 659.1 
PY  - 1972///]
CY  - Palo Alto, Calif.
PB  - Pacific Books
KW  - Advertising
KW  - Addresses, essays, lectures
KW  - LEMB
KW  - Study and teaching
KW  - Research
N1  - Includes bibliographical references
ER  -