<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Frontiers of advertising theory and research</title>
    <subTitle>a symposium honoring C. H. Sandage</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Sandage, C. H. (Charles Harold)</namePart>
    <namePart type="date">1902-</namePart>
  </name>
  <name type="personal">
    <namePart>Sargent, Hugh Williams</namePart>
    <namePart type="date">1914-</namePart>
    <role>
      <roleTerm type="text">ed.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="marc">festschrift</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Palo Alto, Calif</placeTerm>
    </place>
    <publisher>Pacific Books</publisher>
    <dateIssued>[1972]</dateIssued>
    <dateIssued encoding="marc">1972</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>191 p. port.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Edited by Hugh W. Sargent.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Study and teaching</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Research</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <classification authority="lcc">HF5821 .F74 1972</classification>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">0870151924</identifier>
  <identifier type="lccn">71088377 //r852</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">721120</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527190233.0</recordChangeDate>
    <recordIdentifier source="BIBL">182683</recordIdentifier>
  </recordInfo>
</mods>
