Frontiers of advertising theory and research a symposium honoring C. H. Sandage. Edited by Hugh W. Sargent. - Palo Alto, Calif. Pacific Books [1972] - 191 p. port.

Includes bibliographical references.

0870151924

71088377 //r852


Advertising--Addresses, essays, lectures.
Advertising--Study and teaching--Addresses, essays, lectures.
Advertising--Research--Addresses, essays, lectures.

HF5821 / .F74 1972

659.1