TY  - BOOK
AU  - Burton,Philip Ward
AU  - Ryan,William
TI  - Advertising fundamentals
T2  - Grid series in advertising and journalism
SN  - 0882441892
AV  - HF5823 .B8722 1979
U1  - 659.1 
PY  - 1980///
CY  - Columbus, Ohio
PB  - Grid Pub.
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -