Burton, Philip Ward <br/><br/>
Advertising fundamentals 
Philip Ward Burton, William Ryan. 
 - 3d ed. 
 - Columbus, Ohio  Grid Pub.  c1980. 
 - 882 p.  ill. 
 - Grid series in advertising and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0882441892  19.95 
<br/><br/><label>LCCN: </label>79012110 //r83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .B8722 1979 
<br/><br/><label>Dewey Class. No.: </label>659.1