TY  - BOOK
AU  - Baker,Stephen
TI  - Systematic approach to advertising creativity
SN  - 0070033528
AV  - HF5823 .B254 1979
U1  - 659.1 
PY  - 1979///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
KW  - Creative ability in business
KW  - Local
N1  - Includes index
ER  -