Baker, Stephen <br/><br/>
Systematic approach to advertising creativity 
written and designed by Stephen Baker. 
 - New York  McGraw-Hill  c1979. 
 - viii, 280 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070033528  19.95 
<br/><br/><label>LCCN: </label>78023814 //r83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Creative ability in business
<br/><br/><label>LC Class. No.: </label>HF5823  / .B254 1979 
<br/><br/><label>Dewey Class. No.: </label>659.1