TY  - BOOK
AU  - Stewart,David W.
AU  - Furse,David H.
TI  - Effective television advertising: a study of 1000 commercials
AV  - HF6146.T42 S845 1986
U1  - 659.14/3 19
PY  - 1986///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Television advertising
KW  - Local
N1  - Includes index; Bibliography: p. [167]-171
ER  -