Stewart, David W. <br/><br/>
Effective television advertising  a study of 1000 commercials 
David W. Stewart, David H. Furse. 
 - Lexington, Mass.  Lexington Books  c1986. 
 - xii, 178 p. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [167]-171. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>85045448  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / S845 1986 
<br/><br/><label>Dewey Class. No.: </label>659.14/3