TY  - BOOK
AU  - Poltrack,David
TI  - Television marketing: network, local, and cable
SN  - 0070504067
AV  - HF6146.T42 P64 1983
U1  - 659.14/3 19
PY  - 1983///
CY  - New York
PB  - McGraw-Hill
KW  - Television advertising
KW  - Local
KW  - Cable television advertising
N1  - Includes bibliographical references and index
ER  -