Poltrack, David. <br/><br/>
Television marketing  network, local, and cable 
David Poltrack. 
 - New York  McGraw-Hill  c1983. 
 - xii, 395 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070504067 
<br/><br/><label>LCCN: </label>83000851  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising<br/>Cable television advertising.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / P64 1983 
<br/><br/><label>Dewey Class. No.: </label>659.14/3