TY  - BOOK
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising: what the copywriter should know about the creative side of the business
AV  - HF5825 .J46 1981
U1  - 659.13/2 20
PY  - 1981///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising copy
KW  - Local
KW  - Advertising layout and typography
N1  - Includes index; Bibliography: p. 223-224
ER  -