Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising  what the copywriter should know about the creative side of the business 
A. Jerome Jewler. 
 - Belmont, Calif.  Wadsworth Pub. Co.  c1981. 
 - ix, 230 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 223-224. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>80014851 //r912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography
<br/><br/><label>LC Class. No.: </label>HF5825  / .J46 1981 
<br/><br/><label>Dewey Class. No.: </label>659.13/2