TY  - BOOK
AU  - Davis,Martyn P.
TI  - The effective use of advertising media: a practical handbook
SN  - 0091507413 (pbk.)
AV  - HF5826.5 .D38 1985
U1  - 659.13 19
PY  - 1985///
CY  - London
PB  - Business Books
KW  - Advertising media planning
KW  - Local
N1  - Includes index
ER  -