Davis, Martyn P. <br/><br/>
The effective use of advertising media  a practical handbook 
by Martyn P. Davis. 
 - 2nd ed. 
 - London  Business Books  1985. 
 - xvii, 272 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0091507413 (pbk.) 
<br/><br/><label>LCCN: </label>85211335  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .D38 1985 
<br/><br/><label>Dewey Class. No.: </label>659.13