TY  - BOOK
AU  - Rust,Roland T.
TI  - Advertising media models: a practical guide
SN  - 0669093750 (alk. paper)
AV  - HF5826.5 .R87 1986
U1  - 659.1/11 19
PY  - 1986///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Advertising media planning
KW  - Mathematical models
KW  - Local
N1  - Includes bibliographies and index
ER  -