Rust, Roland T. <br/><br/>
Advertising media models  a practical guide 
Roland T. Rust. 
 - Lexington, Mass.  Lexington Books  c1986. 
 - x, 159 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0669093750 (alk. paper) 
<br/><br/><label>LCCN: </label>84048438  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .R87 1986 
<br/><br/><label>Dewey Class. No.: </label>659.1/11