TY  - BOOK
AU  - Broadbent,Simon
AU  - Jacobs,Brian
TI  - Spending advertising money
SN  - 0091559715 (pbk.)
AV  - HF5827 .B76 1984
U1  - 659.1/068/1 19
PY  - 1984///
CY  - London
PB  - Business Books
KW  - Advertising media planning
KW  - Local
KW  - Advertising
KW  - Research
KW  - LEMB
KW  - Costs
N1  - Includes bibliographical references and index
ER  -