Broadbent, Simon. <br/><br/>
Spending advertising money. 

 - 4th ed.  Simon Broadbent and Brian Jacobs. 
 - London  Business Books  1984. 
 - 424 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0091559715 (pbk.) 0091559707 (hard) 
<br/><br/><label>LCCN: </label>84210502  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising--Research.<br/>Advertising--Costs.
<br/><br/><label>LC Class. No.: </label>HF5827  / .B76 1984 
<br/><br/><label>Dewey Class. No.: </label>659.1/068/1