TY  - BOOK
AU  - Young,Robert F.
AU  - Greyser,Stephen A.
TI  - Managing cooperative advertising: a strategic approach
SN  - 0669063010
AV  - HF5827.4 .Y68 1983
U1  - 659.1 19
PY  - 1983///
CY  - Lexington, Mass.
PB  - LexingtonBooks
KW  - Cooperative advertising
KW  - Local
N1  - Bibliography: p. 170-171
ER  -