00650nam a2200205Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002400100082001400124100004600138245009700184260004500281300002000326504003000346650003600376700003200412182671BIBL20160527190232.0821022s1983    maua     b    00010 eng    a 82048572   a06690630100 aHF5827.4b.Y68 19830 a659.121910aYoung, Robert F.q(Robert Freeman)2Local10aManaging cooperative advertisingba strategic approachcRobert F. Young, Stephen A. Greyser.0 aLexington, Mass.bLexingtonBookscc1983.  ax, 171 p.bill.  aBibliography: p. 170-171. 0aCooperative advertising.2Local10aGreyser, Stephen A.,2Local